Chris von Wangenheim is a name synonymous with boldness, creativity, and pushing the boundaries of fashion photography. His work for Dior in the 1970s was no exception, as he created a series of campaigns that captivated audiences with their edgy and provocative imagery. One such iconic image from this era features the stunning Patti Hansen in front of a burning car, a symbol of the rebellious and daring spirit that defined Wangenheim's work.
The Dior campaign that lasted from 1974 to 1977 was a groundbreaking moment in fashion photography, thanks to Wangenheim's unique vision and approach. Known for his cinematic style and avant-garde aesthetic, Wangenheim brought a new level of excitement and energy to the world of advertising. His collaboration with Dior resulted in a series of striking images that captured the essence of the brand in a way that was both daring and alluring.
One of the standout images from this campaign is the ad featuring Patti Hansen in front of a burning car. This image, shot in 1976, perfectly encapsulates the edgy and rebellious spirit of Wangenheim's work. Hansen, with her striking beauty and confident pose, exudes a sense of defiance and allure that is both captivating and provocative. The juxtaposition of the glamorous Dior clothing with the chaotic and dangerous backdrop of the burning car creates a powerful visual impact that stays with the viewer long after the image is seen.
In addition to Patti Hansen, Wangenheim also worked with other iconic models during his time with Dior, including Lisa Taylor. Taylor, who was one of the top models of the 1970s, embodied the cool and effortless style that Wangenheim was known for. In a campaign from 1976, Taylor was captured in a series of images that showcased Dior's elegant and sophisticated designs in a way that was fresh and modern. Wangenheim's ability to capture the essence of his subjects and the essence of the brand in his photographs is what set him apart as a visionary in the world of fashion photography.
Wangenheim's work for Dior was not just about creating beautiful images; it was about pushing boundaries and challenging conventions. His campaigns were often controversial and provocative, pushing the limits of what was considered acceptable in the world of fashion advertising. Wangenheim was unafraid to take risks and explore new ideas, which is why his work continues to inspire and influence photographers and designers today.
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